I'll focus on the governor of Miyazaki prefecture, Hideo Higashikokubaru. He was a TV talent. Now he does public relations on Miyazaki prefecture as the governor. Because of his unique character, himself became character of Miyazaki.
This is the Miyazaki governor Higashikokubaru keitai strap.
Himself became goods of Miyazaki, because he was very famous before becoming Miyazaki governor, so these goods are very effective for appealing Miyazaki prefecture.
Not only Higashikokubaru character goods are sold, but also some sweets which are focused on Miyazaki's special products are sold.
This is chocolate sweet, Crunky.
This is Miyazaki melon taste and Higasikokubaru governor is designed on left upper coner.
It means this is appealing Miyazaki prefecture using special products Miyazaki melon taste and characrer of Miyazaki's governor.
You can buy it at convenience sotores, so this way is easy to appeal Miyazaki because convenience store is very familiar for everyone. Miyazaki's one of the special products is melon, so Crunky which is melon taste is sold in convenience store with Hogasikokubaru character.
You can buy it at convenience sotores, so this way is easy to appeal Miyazaki because convenience store is very familiar for everyone. Miyazaki's one of the special products is melon, so Crunky which is melon taste is sold in convenience store with Hogasikokubaru character.
In Osaka, famous Toru Hasimoto who was lawyer became the governor of Osaka prefecture.
Considering the case of Higashikokubaru, Hashimoto's character goods will be sold soon.
Recent years, it is trend in Japanese politics that famous people become governor, therefore it is easy to do PR. However it is important to appeal prefecture, not Higashikokubaru or Hashimoto.
1 件のコメント:
This is a good topic for a post this week on Japanese politics. These talents are famous, get elected and become even more famous. The governor of Miyazaki is on TV so much I wonder if he is actually doing any governing... But he must be doing good things for Miyazaki businesses because his face appears on so many products. We'll have to wait and see what happens with Hashimoto...
Did you take all of the photos? if not, please tell me where you borrowed them from.
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