2008年3月12日水曜日

Valentine Day, White Day

Many countries have Valentine Day.
What they do in Valentine Day is different from country to country.
In America, men give women candy, chocolate or flower.
Japan imitate this event, however Japanese spends unique Japanese Valentine Day.

Japanese Valentine Day is women give men chocolate and this chocolate has two patterns of meaning.

First, it is called Giri Choco(義理チョコ). Women give man to Giri choco because they preserve the harmony of human relationship. For example, my father brings back chocolate which he gets it in his office from women subordinates.
Second is Honmei choco. Women give honmei choco(本命チョコ) to men because they really love their partner. So, Valentine Day is known as love confession's day for women.
In addition, women give chocolate to their friend, especially friend of woman in recent years. This chocolate is called tomo choco(友チョコ).







On the other hand, White Day is men return candy for woman. Men give candy to women
This is answer day of Valentine Day.

In Japan, Valentine and White Day is very popular events, so many sweet exhibit in the shop, even convenience store.
So we can say Valentine Day and White Day make big edonomy effects because women and men buy for the gifts. Sweets indutry make large profits.

2 件のコメント:

匿名 さんのコメント...

hello. your blog is interesting. specially for me that live in Brazil. in the other side of the world. when exactaly do you celebrate valentine's day in japan and white day? in 14rd march?
best regards from brazil,

visual gonthros さんのコメント...

This is an interesting topic for the globalization theme. Valentine's Day is celebrated on the same February 14 but in a very different way. I think that Valentine's Day in Japan is more of a giri (responsibility) holiday rather than a love holiday...

I would have liked to read more details about White Day (celebrated on March 14). White Day is a Japanese invention I believe. (I think it might be celebrated in Korea as well. Korea also has a Black Day on April 14 when friends who received nothing on Valentine's and White Days get together to eat black noodles...) Maybe White Day is more of a business/capitalism holiday... But it is certainly an interesting example of reciprocity as well. The Japanese still practice reciprocity in may ways.

I would also like to read more about what your pictures illustrate. You talk a lot about Valentine's day but your pictures are of White Day sales only. A bit odd deshoo...